ICI Legacy System.

Built for established industrial, commercial and institutional construction companies. We capture your projects as they go up, turning active work into visual proof that outlasts their completion.

● 001 — The Problem

Challenges you are facing.

An online presence that doesn't match your legacy.

The work is significant. What someone finds when they look you up isn't.

Your best work disappears.

Multi-million dollar projects and months of work, and nothing survives past the completion date except a handful of phone photos.

Written submissions can only say so much.

Project lists, dollar values and references establish that you've done the work. They don't show it, and they don't separate you from the other firms on the shortlist.

Competitive hiring.

Candidates look up a company before they apply, but it's not clear why you're the better workplace.

● 002 — What it delivers

What the ICI Legacy System delivers.

Proof of scope and past work.

When a project goes out to bid, footage of comparable work shows owners exactly what you're capable of and builds trust before anyone sits down.

Visibility that outlasts the project.

Completed work becomes the firm's strongest marketing asset — representing you in front of your network, and the wider industry for years, whether or not anyone from your team is in the room.

A stronger hiring postion.

Firms that show their teams, sites, equipment attract better applicants than firms whose only presence is a job posting.

See how this could work for you →
● 003 — The program

How the program runs.

Onboarding

A kickoff call covering branding, positioning and messaging.

Content is mapped against your construction schedule for the coming quarter.

Quarterly

You get a set number of shoot days, scheduled around important events and milestones.

Each quarter produces one project film and a consistent run of short-form content published across the quarter.

Content is delivered on a steady cadence whether or not you're in an active phase, so the feed doesn't go quiet between milestones.

Reporting

A quarterly report covers what was shot and how it performed, so the next quarter gets built around what's landing.

● 004 — Add-ons

Add-ons

Social media management.

Scheduling, posting, captioning, comment moderation and profile upkeep across LinkedIn, Instagram and Facebook. The production side gives you the content; this makes sure it goes out consistently without anyone on your team handling it.

Ad management.

Campaigns built and run using your own project footage as the creative, targeting owners, architects, developers and building operators — plus recruitment campaigns aimed at the trades in your market. Budget is set by you and billed separately from management.


Frequently Asked Questions

How does this work around an active site?+

Shoot days get booked against your schedule, not ours. Each quarter we plan against your look-ahead and lock days to the work worth capturing — excavation, pours, steel, topping out, handover. Standard notice is five business days, and rapid callouts are included for work that moves unexpectedly.

What about confidentiality and owner approval?+

Nothing gets published without your sign-off. Where an owner, tenant or institution has restrictions, we work within them — and footage that can't be published publicly is still useful internally for proposals, prequal and recruiting.

Can we use this in prequal packages and proposals?+

That's one of the main reasons firms run this. The footage and stills are yours, and comparable-scope material is exactly what strengthens a submission that would otherwise be project lists and references.

We're not short on work. Why would we do this?+

Because this isn't lead generation. It's about what an owner finds when they shortlist you, what your prequal package looks like next to three other firms, and whether the right people apply when you post a role. If you need work booked next quarter, this is the wrong program.

What happens if a project gets delayed?+

Unused shoot days roll forward. Commercial schedules move; the program is built for that rather than penalising it.

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GIANCARLO@VIPERMEDIA.CA
+1 613-222-0645

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